Practically every business nowadays (even brick and mortar ones) needs to have a website – and if you’re thinking of designing one for your business, that’s great. However before you end up going for a cookie-cutter website template, there are a few things that you should know that could help your website be a lot more effective.
- Choose a design based on your goals
Think very carefully about what you want your business website to achieve, and then choose a design that is based on it. Depending on the type of business and the goals that you have in mind for your website, the design that you will need will differ.
- Keep everything important above the fold
As you browse through designs or visit other websites to get ideas, pay close attention to where the ‘fold’ is located. Essentially ‘above the fold’ refers to everything that is seen without scrolling down, and all the important elements of your website should be included there.
- Don’t overcomplicate the design
Although you may be brimming with ideas about all the things you want to include on your website – overcomplicating it would be a mistake. Keep a website simple and streamlined to achieve the goal that you have in mind, and it will perform much better as a result.
- Visuals matter a lot
Over the years the internet has become much more oriented towards images and videos – and you need to be prepared for that. It would help if you’re able to snap great photos on your own, but if not you might want to think about enlisting professional help.
- Make sure it is consistent with your brand
Assuming you are building a website for an existing business, it would be best if it is consistent with your brand. For example the ideal web design for dentists should utilize the existing logo, and possibly even color scheme or other brand elements in its design.
With the help of these tips you should be able to make sure that your website design is going to help you to achieve your business goals. Of course the design is just the first step, and to really tap into the potential sales, exposure and growth that the internet offers you will want to look into all the other ways that you can promote your business and generate leads online too.