7 reasons why you MUST have your own info product

Answer this question: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And to earn some cash for doing it!

What is info marketing?

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

But how does it all work?

We’ve established that it’s a simple concept. However, to succeed there has to be value in the info you’re selling. So the key is to figure out what people want. How do figure that out?

A super simple trick is to just to check “answer” sites. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. Something that most people don’t already know. Then just give them the answer in your ebook.

An encouraging word

Don’t worry! Info product creation is easy… Consider this: An ebook is just a series of articles. So instead of sitting down to write the whole thing. Just try to write one or two articles a day. And when you’ve got a few finished, expand and embellish them and put them together into an ebook.

So, what’s so great about ebooks? Funny you should ask . . . Here are 7 reasons for you:

1. Simplicity

An info product business runs on auto-pilot. There is almost no support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.

You have no physical inventory. You don’t have to ship anything. It’s digital.

2. Repackaging

When you have a created a few information products. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.

3. Resellers

When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because it’s much easier to get the resell right than to make your own product. And what’s more you get to charge two to three time as much for these rights.

4. Leverage

Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

You can also take parts of your ebook and turn it into smaller eBooks. Then use these to generate leads for the main product. You can make these low cost or even free. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?

6. An affiliate army

This one is huge. Once you have your own product. You’re able to let other people market it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

In closing

If you don’t want to sell digital products by now, then you’re either crazy or not listening. ;-) You’ll be the master of your destiny. Because you’re 100% in control. So just get started:

  • Head over to Yahoo! answers
  • See what people are asking about
  • Start writing

Information product development really is that simple. And in no time you’ll have an info product ready to go.