Article Marketing | Pay Attention to Your Profile

This is something that many article marketers forget about. If you don’t set up your profile, people are going to be less likely to trust you. The more people trust you, the more likely they are to go to your website. Setting up a profile might seem trivial, but it actually has a lot to do with the kind of traffic you may receive.

This doesn’t mean you have to give away a lot of information about yourself. But it does help prove yourself as an expert. Remember — people visit the article directories frequently. If they start to like your writing they may subscribe to your articles (an option available at many directories). Your chances of them doing this greatly increases once you’ve added information and a picture to your profile.

Quite frequently if a person finds ONE article they like that you’ve written, they’ll seek out others. However, if they go to your profile to do so, and there’s no picture, they may lose trust that you’re a real person with a real business.

Here’s an example of a great author profile:
HYPERLINK “http://www.ladypens.com/author/arika-lewis/”http://www.ladypens.com/author/arika-lewis/

No, this doesn’t really help your search engine rankings (unless the directory allows a website link within the profile) but it does help with article directory visitor trust.