Email List Building Strategies

If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. Because you can market to your list whenever you want. Just push a button and print money – literally.

How’s how to build a list:

There are 3 factors in list building you need to consider:

  • The Squeeze Page
  • Your Bribe
  • The Opt-in Success Page

Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. So, obviously it has to be well designed. And have an easy to understand opt-in form. And have a clear call to action.

The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a video to it. You only have a few second to get your visitors attention – video helps! Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. Or you can get email list tools that include video squeeze pages.

The Bribe – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Most people are very protective of their email address. So you have to give them a good reason to do it.

The only way to make this work is to provide real value. It has to be something that people actually want. And can benefit from. Here’s some examples:

  • A free report
  • Software
  • A video tutorial
  • An email series

Basically, you just need some content. And make it both helpful and informative. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.

Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. Two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.

Your Confirmation Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.

Final thoughts

Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!