Get indexed, get ranked, get traffic
No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. So where do we get free traffic? Google and other search engines.
How does Google give out free traffic?
This is something you’ve experienced first hand countless times. You load up Google or another search engine. Type in something you’re looking for. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.
Most people only click results from the first couple pages. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.
So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..
What is SEO?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.
Gaining ranking
After getting indexed, you need to work on your search engine ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
There are three components of gaining ranking:
- Content
- Links
- Activity
Optimized content
This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.
The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.
Link strategy
The second factor is your linking. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.
Make your site active
Finally, we know that Google gives you credit for the activity on your site. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. One way to keep adding new content it through RSS feeds.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.
Create profiles on lots of forums about your site’s topic. And post their often. Then put a link to your site in your profile. This will get your more inbound links. And it will also get real visitors to your site.
Conclusion
It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. Creating profiles on a ton of forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.
Fortunately, you can get rank builder software to do all the grunt work for you. So the best thing you can do is to automate this process. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.
