Pay Per Click Tips | Bid Outside the Box
In addition to the standard keywords, you also want to bid on other terms people might be searching for. One of the best strategies that professional PPC users use is bidding on terms that are highly specific.
Some examples would be:
Company URLs
Company names
Specific product names
Specific product names plus the word “review”
As you become more and more used to using PPC, you will find additional terms to bid upon. You will also find some duds, so it’s best to get rid of those as soon as you find out they are not working. Fine-tuning your search terms will help you increase your traffic and get targeted visitors.
