Tip #14 – Make sure your landing page is relevant
One mistake that many people make is sending their PPC traffic to an unfocused or bad landing page.
You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.
People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.
This often means sending visitors to different web pages depending on the keyword they clicked on.
For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.
If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.
It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.
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