Tip #11 – Plan carefully
As I mentioned earlier, it’s very easy to get carried away and pay too much for your PPC advertising. That’s because your ad might be shown more than you expected, and a lot of people click on it. If you haven’t tested this you can lose a lot of money.
The absolute best thing you can do is to plan ahead and learn all you can about this method of traffic generation. The first step in planning is doing proper keyword research. You want your ads to be highly targeted so that when people search and your ad pops up, it entices them to click.
For example, if you are selling a certain brand of MP3 player you wouldn’t want your ad to pop up for the search term “CD player.” Instead, you would select keywords that are targeted to strictly to MP3 players.
Before you even start your campaign you need to use the Google keyword tool ( or something similar) to determine what your keywords should be.
The Google keyword tool can be found here.
This careful planning will help you earn money instead of losing money
