Traffic Generation Tips

The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The important thing is getting the traffic and sustaining it.

How, then do you get traffic to your site?

Here are a few of the most popular way to get traffic to your site – for free:

  • Web 2.0 Methods
  • Article Websites
  • Video

OK, so how do they work?

Web 2.0 Sites

By web 2.0 we mean any site where the users actually create the content. These are great sites to work with because they allow you to participate in this content creation. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. This is the hidden benefit of using Web 2.0 sites. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Article Websites

The next thing we want to talk about is article marketing. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. And in addition to this, other users can take your article and place it on their own website. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. If you want to generate traffic from articles follow these steps:

  • Figure out what keywords you want to go after
  • Tailor the content of your article for the keywords
  • Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.

Video

Our discussion would not be complete without talking about video. Here to we’re really looking at a web 2.0 sub-category. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

OK, so how do you do effective video marketing?

  • Set up your YouTube account
  • Make your profile uncluttered by turning off all the modules
  • Use the tags in your profile to enter the keywords you want to rank for
  • Add a link to your website
  • Add 1 or more videos to your profile
  • In the title, the description and the tags for each video, include your main keywords

Summary:

This is a great overview to get your started generating massive traffic to your site.